Generate qualified leads and nurture prospects with webinars
Run engaging marketing webinars that attract your ideal audience, educate prospects, and drive pipeline growth. Track every touchpoint from registration to conversion with built-in analytics and UTM attribution.
57%
Avg. registration rate
2.8x
Higher engagement vs email
40%
Convert to leads
Why marketing teams choose webinars for lead generation
Webinars are the highest-converting content format for B2B marketing. They position your brand as a thought leader, educate prospects on your solution, and generate qualified leads at scale — all while building trust and relationships.
Generate Quality Leads
Attract your ideal customer profile with targeted topics. Registration forms with custom qualification questions help you capture high-intent leads.
Build Authority
Position your team as thought leaders. Educational webinars build trust and credibility with prospects before they’re ready to buy.
Drive Pipeline Growth
Track which attendees are most engaged, identify sales-ready leads, and hand off qualified prospects to your sales team with full context.
Beautiful, high-converting registration pages in minutes
Create branded registration pages with drag-and-drop builders and modern templates. Add custom qualification questions to segment leads, embed social proof with testimonials, and optimize for conversions with compelling copy and clear CTAs. Track UTM parameters to measure campaign performance across all channels.
Drag-and-drop page builder
Modern templates, custom branding, and conversion-optimized layouts
Custom qualification questions
Segment and score leads with custom registration fields and dropdown options
UTM tracking for campaign attribution
Track which ads, emails, and channels drive the best registrations
Automated email sequences
Send confirmation emails, reminders, and post-webinar follow-ups automatically
Keep your audience engaged from start to finish
Interactive polls, live Q&A, moderated chat, and timed CTAs keep attendees engaged throughout the session. Gather real-time feedback with polls, answer questions to address objections, and present offers at the perfect moment. Every interaction is tracked for post-webinar lead scoring and follow-up.
Live polls and surveys
Gauge interest, gather feedback, and segment your audience with real-time polls
Q&A and live chat
Answer questions, moderate discussions, and build relationships with attendees
Timed CTAs and offers
Present free trials, content downloads, or demo bookings at the right moment
Handouts and resources
Share whitepapers, case studies, and guides — track who downloads what
Prove ROI and optimize your campaigns with data
Track every step of the funnel — from ad click to webinar registration to attendee engagement. UTM attribution shows which campaigns, channels, and content drive the best results. Engagement scoring identifies your most qualified leads. Export everything to CSV and sync with your marketing automation platform or CRM.
UTM tracking and campaign attribution
See which ads, emails, and channels are driving registrations and attendance
Engagement scoring per attendee
Identify hot leads based on time watched, poll votes, questions, and CTA clicks
Funnel metrics and conversion tracking
Registration rate, attendance rate, engagement rate, and CTA conversion
CSV export and CRM sync
Export leads with engagement scores and sync to HubSpot, Marketo, Pardot, or Salesforce
Turn your best webinars into evergreen lead generation machines
Record your highest-performing webinar once and run it as an automated evergreen session. Set recurring schedules (daily, weekly) or offer on-demand access so leads can watch immediately. Extend the lifespan of your content and generate leads 24/7 without hosting live sessions. Perfect for always-on campaigns and nurture programs.
Automated evergreen webinars
Record once, run forever — schedule recurring sessions on autopilot
On-demand and just-in-time sessions
Let leads watch immediately or choose from upcoming scheduled sessions
Simulive with simulated chat
Pre-recorded content with timed chat messages that feel live and interactive
Replay page and content hub
Host replays and build a library of on-demand content for nurture campaigns
How marketing teams use JoinLive
From thought leadership webinars to product launches — flexible for any campaign.
Thought Leadership
Host industry experts and establish your brand as a trusted authority. Build credibility with educational content that attracts your ICP.
Product Launches
Launch new features or products with live webinars to hundreds of prospects. Build hype, generate buzz, and convert early adopters.
Demand Generation
Run recurring educational webinars to fill the top of your funnel. Generate qualified leads consistently and nurture them toward sales conversations.
Account-Based Marketing
Run private webinars for target accounts. Deliver personalized content to decision-makers and track engagement for follow-up.
Content Marketing
Repurpose your best content into webinars. Turn blog posts and guides into interactive sessions that generate leads and engagement.
Partner Marketing
Co-host webinars with partners and sponsors. Expand your reach, tap into new audiences, and share lead generation costs.
Everything you need for successful marketing webinars
Branded registration pages
Custom landing pages that match your brand
UTM parameter tracking
Track campaign performance across all channels
Email automation
Reminders, confirmations, and follow-ups
Professional broadcast
Studio mode with branding and overlays
Polls and surveys
Gather insights and segment your audience
Live Q&A and chat
Build relationships with your audience
Engagement scoring
Identify your most qualified leads
Marketing automation sync
Connect to HubSpot, Marketo, Pardot
Trusted by marketing teams worldwide
Join thousands of marketers running campaigns on JoinLive
15k+
Marketing webinars monthly
57%
Avg. registration conversion
40%
Attendees become leads
2.8x
ROI vs other content formats
Ready to supercharge your lead generation?
Start running high-converting marketing webinars today. No credit card required.